Born in 2013, Hey Franky began as a brand to fill a gap in the underwear range in Australia. Hey Franky created colourful, quality fashion underwear without the premium price tag. The first two series of briefs from Hey Franky were called "Play" and "Soda" and both featured single layered fabric in the front - something that is quite difficult to find in many underwear brands. Since then, Hey Franky expanded into socks, swim shorts and other apparel and accessories.
The brand also has a branded shopping website.
Floor Five acquired the Hey Franky business in June 2016 and relaunched the brand's online store with a new design and layout.
Hey Franky is a registered trademark.
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