Launched in 2003, DUGG is our second 'oldest' store. DUGG caters to a broad demographic of customers and also services New Zealand and other countries worldwide. DUGG started with just 3 brands now has around 50 brands specialising in men's underwear and sleepwear. A range of swimwear is also available at DUGG. With thousands of different underwear styles available, DUGG is undisputed as Australia's number one place to shop for men's underwear online and has a well-established customer base going back more than 15 years. DUGG carries often harder to find styles that are no longer available in major stores as well as an array of specially imported brands only available in Australia at DUGG.
The brands sold at DUGG are varied and include premium and value brands from local and international designers like Calvin Klein, Bonds, Jockey, Holeproof and Emporio Armani as well as some more fashion and lifestyle brands like ADDICTED, ES Collection, Andrew Christian, Doreanse and Gregg Homme.
DUGG is a store with longevity in the market and has been around since online stores were extremely basic in Australia. Like all stores under the Floor Five group umbrella, DUGG offers world class customer service and has an exemplary record of customer reviews online.
DUGG also has a separate store contained on eBay.
Floor Five Pty Ltd acquired the DUGG business in March 2014 from the original owners and have since rebuilt and relaunched the webstore with a new look and new retail focus.
In 2021, DUGG launched a quirky television advertising campaign featuring Joshua Paine.
DUGG is a registered trademark.
Our TV Commercial featuring Joshua Paine
Copyright © 2021 Floor Five Pty Ltd - All Rights Reserved.